Schema markup generator

Free schema markup generator

Structured data is one of the highest-leverage things you can add to a page. By describing your content in JSON-LD using the schema.org vocabulary, you tell Google and AI answer engines exactly what an entity is — an organization, a website, a set of questions and answers, a navigation trail — instead of making them infer it from raw HTML. That clarity is what unlocks rich results and makes your content easier for LLMs to quote accurately.

This generator produces clean, valid JSON-LD for the four schema types that matter most on marketing sites: Organization, WebSite, FAQPage and BreadcrumbList. Pick a type, fill in the fields, and the tool validates URLs and required properties as you type, then hands you a copy-paste <script> block. Everything runs in your browser. Paste the block into your page head, then confirm it with Google’s Rich Results Test. Remember the golden rule: your markup must reflect what is actually visible on the page — inventing FAQ entries or breadcrumbs that users cannot see is a manual-action risk, not a shortcut.

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Generator

Choose a schema type

Fill the required fields. The output is JSON-LD you can paste into the page head.

Organization name *URL *Logo URL

How it works

Fast, transparent, no signup

Choose a schema type: Organization, WebSite, FAQPage or BreadcrumbList.
Fill in the fields — the tool validates URLs and required properties live.
Copy the JSON-LD block into your page head and verify with the Rich Results Test.

FAQ

Questions people ask about this tool

What is schema markup?

Schema markup is structured data — usually written as JSON-LD — that describes your page to search engines and AI systems using the shared vocabulary at schema.org. It powers rich results like FAQ accordions, breadcrumbs and sitelinks, and helps machines understand entities on your page.

Where do I put the JSON-LD?

Paste the generated <script type="application/ld+json"> block into the <head> of your page (the <body> also works). Google reads it either way. Add one block per schema type, and make sure the values match what is actually visible on the page.

Which schema types does this generator support?

Organization, WebSite (with an optional Sitelinks Search Box), FAQPage and BreadcrumbList. These four cover the most common rich-result opportunities for marketing sites, blogs and product pages.

Will schema guarantee rich results?

No. Valid markup makes your page eligible for rich results, but Google decides when to show them based on quality and relevance. Always validate with the Rich Results Test after publishing, and keep the markup consistent with your visible content.