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Fix guide · Wix

How to Fix www / non-www Redirect Issues in Wix (2026)

If your Wix site responds on both https://example.com and https://www.example.com without redirecting one to the other, search engines see them as two separate sites and split your ranking signals. Wix handles the redirect automatically once you set a primary domain, but you need to make sure both domain variants are properly connected and DNS is configured correctly.

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Why it matters

What this issue costs you

Search engines treat www.example.com and example.com as different hosts. If both resolve without a redirect, inbound links split between both versions, diluting your link equity. Google recommends picking one as the canonical domain and permanently redirecting the other. Wix can do this for you — but only with the right setup.

Step-by-step

How to fix: www / non-www inconsistency

Wix

  1. 1

    Connect both domain variants

    Go to your Wix Dashboard > Settings > Domains. Make sure both your non-www domain (example.com) and www domain (www.example.com) are listed. If only one is connected, click "Connect a Domain" and add the missing variant. Follow the DNS instructions Wix provides.

  2. 2

    Set your preferred domain as primary

    In Dashboard > Settings > Domains, click the three-dot menu (...) next to your preferred domain variant (www or non-www) and select "Set as Primary". Wix will automatically 301-redirect the non-primary variant to the primary one. This applies to all pages on your site.

  3. 3

    Configure DNS records correctly

    For the redirect to work, both domain variants need correct DNS records. In your domain registrar's DNS panel: for the non-www (apex) domain, add the A records or CNAME that Wix specifies. For the www subdomain, add a CNAME record pointing to your Wix site. The exact values are shown in your Wix Dashboard when you connect the domain.

  4. 4

    Verify the redirect is working

    After DNS propagation (up to 48 hours), test both URLs in your browser. The non-primary variant should redirect (HTTP 301) to the primary one. You can also use a redirect checker tool or run: curl -I https://www.example.com (or the non-www version) and look for "301 Moved Permanently" with a Location header pointing to your primary domain.

Verify the fix

Run the checker to confirm the issue is resolved

After applying the steps above, paste your URL below. Our checker will re-run every applicable check and show whether www / non-www inconsistency still shows as a failing check.

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FAQ

Common questions about www / non-www inconsistency

www or non-www — which should I pick for my Wix site?

It does not matter for SEO. Pick whichever you prefer (non-www is more common for modern brands) and stick with it. Consistency is what matters, not which version you choose.

Wix says my domain is connected but the redirect is not working. Why?

The most common cause is incomplete DNS configuration. Both the apex (non-www) and www DNS records must point to Wix. Check your domain registrar's DNS settings against the values Wix provides. Also allow up to 48 hours for DNS propagation after making changes.

Do I need to update Google Search Console after setting a primary domain?

Yes. Add both www and non-www versions as properties in Google Search Console. This ensures Google correctly attributes all search data to your preferred domain version.

While you're here

Related fix guides for Wix

www / non-www inconsistencyWordPress→Missing canonical tagWix→Missing robots.txtWix→

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