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Fix guide · Shopify

How to Shorten an Overlong Title Tag in Shopify (2026)

Google displays roughly 50–60 characters of your title tag before truncating with an ellipsis. If your Shopify product or page title is too long, searchers see a cut-off headline — and any keywords at the end carry less weight. The fix is quick: edit the SEO title separately from the product name.

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Why it matters

What this issue costs you

A truncated title reduces click-through rates because searchers can't read your full value proposition. Keywords pushed past the truncation point lose ranking weight. Shopify often compounds this by appending "– Store Name" to already-long product names.

Step-by-step

How to fix: Title tag too long

Shopify

  1. 1

    Check which pages have overlong titles

    Run your store through our free checker — it flags every page with a title over 60 characters. Or go to Admin > Products, click into a product, scroll to "Search engine listing" > "Edit website SEO" and count the characters in the Page title field.

  2. 2

    Edit the SEO title (not the product name)

    In the "Search engine listing" section, the "Page title" field overrides what appears in search results without changing the product name shown to customers. Rewrite it to be under 60 characters, front-loading your primary keyword.

  3. 3

    Shorten or remove the store name suffix

    If your theme appends "– Store Name" to every title, that eats 10–20 characters. Edit theme.liquid and either remove the store name append or shorten it to an abbreviation. This gives every page more room for keywords.

    theme.liquid
    <!-- Before: appends full store name -->
<title>{{ page_title }} &ndash; {{ shop.name }}</title>

<!-- After: only appends on homepage -->
<title>{{ page_title }}{% if template == 'index' %} &ndash; {{ shop.name }}{% endif %}</title>
  4. 4

    Write concise, keyword-first titles

    Pattern: "[Primary keyword]: [Benefit/Differentiator]". Example: instead of "The Ultimate Complete Guide to Natural Organic Dog Food for Large Breed Puppies – PetStore", write "Organic Dog Food for Large Breeds – Fresh & Delivered | PetStore" (58 chars).

Verify the fix

Run the checker to confirm the issue is resolved

After applying the steps above, paste your URL below. Our checker will re-run every applicable check and show whether title tag too long still shows as a failing check.

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FAQ

Common questions about title tag too long

Will shortening the SEO title change my product name?

No. The "Page title" in Shopify's SEO section is independent of the product title shown on your store. Customers see the full product name; search engines see your concise SEO title.

Google is showing a different title than what I set. Why?

Google rewrites titles it considers too long, keyword-stuffed, or mismatched with the page content. The best defense: keep your title under 60 characters, include the primary keyword naturally, and make sure it aligns with your H1.

Should I include my brand name in every Shopify title?

For most stores, include it only on the homepage and key landing pages. On product pages, the character space is better used for product-specific keywords. If your brand is very recognizable, a short suffix works.

While you're here

Related fix guides for Shopify

Missing or too-short title tagShopify→Missing meta descriptionShopify→Title tag too longWordPress→

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