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Fix guide · Squarespace

How to Add Open Graph Tags in Squarespace (2026)

Open Graph tags control how your pages appear when shared on Facebook, LinkedIn, WhatsApp, Slack, and other platforms. Without them, those platforms show random text and no image. Squarespace auto-generates Open Graph tags from your page's SEO title, SEO description, and a share image — but you need to set these fields for the tags to be useful.

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Why it matters

What this issue costs you

When someone shares your page on social media, Open Graph tags determine the headline, description, and image shown in the link preview. Shares with a clear image and compelling headline generate significantly more clicks than shares with no image or generic text. Open Graph tags also influence how some AI crawlers extract content metadata.

Step-by-step

How to fix: Missing Open Graph tags

Squarespace

  1. 1

    Set social sharing info on a page

    In the Squarespace editor, navigate to the page. Click the gear icon to open Page Settings. Select the "Social" tab (or "Social Sharing" in some versions). Here you can set a custom title, description, and share image that will be used for og:title, og:description, and og:image. Upload an image that is at least 1200x630px for optimal display.

  2. 2

    Set social sharing info on blog posts

    Open the blog post editor and click the gear icon or three-dot menu to open post settings. Select the "Social" or "Social Sharing" tab. Set a custom share title, description, and image. If left blank, Squarespace uses the post's SEO title, SEO description, and thumbnail image as defaults.

  3. 3

    Set a default social sharing image for your site

    To set a fallback image that appears when a page has no specific share image: go to Settings > Social Sharing (or Settings > SEO Appearance > Social Sharing in some versions). Upload a default share image here. This ensures every page has at least a branded image when shared, even if you forget to set one on individual pages.

  4. 4

    Override OG tags via Code Injection (advanced)

    For granular control over specific Open Graph tags (like og:type or og:locale): use Page Header Code Injection (Page Settings > Advanced) to add custom meta tags. Note that Squarespace may output duplicate tags — add them only if the built-in Social Sharing fields do not cover your needs.

    Page Settings > Advanced > Page Header Code Injection
    <meta property="og:type" content="article">
<meta property="og:locale" content="en_US">

Verify the fix

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FAQ

Common questions about missing open graph tags

What is the recommended og:image size for Squarespace?

Use images at least 1200x630px (1.91:1 aspect ratio) for optimal display on Facebook and LinkedIn. Images smaller than 600px wide will not display as a large preview card. Use JPEG or PNG format.

Do Open Graph tags affect my Google search rankings?

Not directly. Open Graph tags are used by social platforms and messaging apps, not by Google for ranking. However, better social previews drive more clicks and shares, which increases traffic and can indirectly benefit SEO through increased engagement and backlinks.

How do I test my Squarespace page Open Graph tags?

Use the Facebook Sharing Debugger (developers.facebook.com/tools/debug) or LinkedIn Post Inspector. Paste your page URL and these tools will show exactly what social platforms see. After updating tags, use the "Scrape Again" button in the Facebook debugger to clear cached data.

I set a social sharing image but the old image still appears on Facebook. Why?

Facebook caches Open Graph data aggressively. After updating your social sharing settings in Squarespace, go to the Facebook Sharing Debugger and click "Scrape Again" to force Facebook to re-fetch your page metadata. LinkedIn also caches — use the LinkedIn Post Inspector to refresh.

While you're here

Related fix guides for Squarespace

Missing Open Graph tagsWordPress→Missing meta descriptionSquarespace→Missing JSON-LD schemaSquarespace→

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