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Fix guide · Wix

How to Add JSON-LD Schema to Wix (2026)

JSON-LD schema markup tells search engines what your content is: a local business, an article, a product, a FAQ. Google uses it to generate rich results like review stars, FAQ accordions, and business info panels. AI systems like ChatGPT and Perplexity also parse schema to surface accurate information. Wix adds some basic schema automatically, but you may need to supplement it for rich result eligibility.

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Why it matters

What this issue costs you

Pages with valid schema markup are eligible for rich results in Google Search, which can increase click-through rates by 20–30%. For AI visibility, Organization and LocalBusiness schema help LLMs accurately represent your brand. FAQ schema can power direct answer panels in search results for question-based queries.

Step-by-step

How to fix: Missing or invalid JSON-LD schema

Wix

  1. 1

    Check what Wix already adds

    Wix automatically adds basic schema markup to some page types (e.g. blog posts get Article schema, store products get Product schema). View your page source and search for "application/ld+json" to see what is already present. Your goal is to supplement missing types, not duplicate what Wix provides.

  2. 2

    Add schema via the Advanced SEO panel

    In the Wix Editor, go to Pages & Menu > click the three-dot menu on a page > "SEO Basics" > "Advanced SEO" > "Structured Data Markup". Wix provides a JSON-LD editor where you can paste or build schema. This is the recommended method for page-specific schema like FAQPage or LocalBusiness.

  3. 3

    Add site-wide schema via Custom Code

    For schema that should appear on every page (such as Organization schema on the homepage): go to Dashboard > Settings > Custom Code. Click "Add Custom Code". Paste your JSON-LD script, set it to load in the "Head" section, and choose which pages it applies to (all pages, or specific pages only).

    Dashboard > Settings > Custom Code
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business Name",
  "url": "https://yourdomain.com",
  "logo": "https://yourdomain.com/logo.png",
  "sameAs": [
    "https://www.facebook.com/yourbusiness",
    "https://www.instagram.com/yourbusiness"
  ]
}
</script>
  4. 4

    Add schema via Velo (advanced)

    If you use Velo by Wix (Wix's developer platform), you can dynamically generate schema based on page data. Enable Velo in the Editor, then use the wix-seo API to set structured data programmatically:

    Velo page code
    import wixSeo from 'wix-seo';

$w.onReady(function () {
  wixSeo.setStructuredData([{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Main St",
      "addressLocality": "Your City",
      "addressRegion": "ST",
      "postalCode": "12345"
    },
    "telephone": "+1-555-555-5555"
  }]);
});
  5. 5

    Validate your schema

    After adding schema, test with Google's Rich Results Test (search.google.com/test/rich-results) or Schema.org Validator (validator.schema.org). Fix any errors before expecting rich results to appear. Google typically processes new schema within a few days of crawling.

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FAQ

Common questions about missing or invalid json-ld schema

What schema does Wix add automatically?

Wix adds basic schema for blog posts (Article), store products (Product with price and availability), and some site-wide metadata. However, it does not automatically add Organization, LocalBusiness, FAQPage, or HowTo schema — you need to add those manually.

Do I need Velo to add JSON-LD schema to Wix?

No. For most sites, the Advanced SEO panel or Custom Code section is sufficient. Velo is only needed if you want to dynamically generate schema based on page-specific data (like pulling product details from a database collection).

Does schema markup directly improve my rankings?

Not directly. Schema does not change ranking position. But it makes your pages eligible for rich results (FAQ panels, review stars, business info boxes), which increase click-through rates. For AI visibility, schema helps LLMs extract accurate structured information about your business.

Can I add FAQ schema to a Wix page?

Yes. Use the Advanced SEO panel on the page or paste FAQPage schema via Custom Code. Include each question-answer pair in the JSON-LD. Google may display them as expandable FAQ accordions directly in search results.

While you're here

Related fix guides for Wix

Missing or invalid JSON-LD schemaWordPress→Missing Open Graph tagsWix→Missing canonical tagWix→

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